Lofi Productions Ltd

Branding & Visual Identity

2025

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Lofi is the UK’s first radler brand, focused on doing one thing well. They blend proper beer with real fruit soda to make something refreshing, balanced, and genuinely delicious to drink.

This translates visually with a design identity that is rooted in care, honesty, and fun. Just as the name suggests, we embrace the low-fidelity aesthetic; unpolished but full of character. The visual language is minimal and playful—without being sterile or overbearing—focusing on authentic materials, purposeful typography, and natural, tactile elements to tell their story.

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The Wall of Fruit